Word: cool
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Dates: during 2000-2009
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Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500--a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
...Marchionne is to succeed, he needs above all to reposition Chrysler from maker of clunky, overpowered gas guzzlers to purveyor of must-own, energy-efficient vehicles. "The challenge for Fiat Chrysler is to move away from popular products and into 'pop' products, full of cool environmental technology and on the right side of history," says Carlo Alberto Carnevale, a professor of strategic management at Bocconi University's business school in Milan and a close watcher of Fiat. "In that sense, it's the same bet as Steve Jobs'. That's why Marchionne uses that metaphor...
...began in Monsarrat’s backyard rock garden in July 2008, after he was inspired by The Love Guru—a Mike Myers film that received a whopping 14% approval rating on rottentomatoes.com (clearly quality)—and felt the idea was “too cool not to do it.” Now, it’s a fully-fledged, touring, interactive art project: Passerby contribute questions via notecards and Monsarrat answers them on the back, displaying the cards on a black cylinder for the world to read. The mastermind behind...
...also gave me every single, on vinyl, that MJ had ever recorded solo. I couldn't wait to go back to my room and bump to "Don't Stop 'Til You Get Enough" from my little record player. Or for the weather in New Orleans to turn cool, so I could finally wear one of my jackets. (See TIME's top 10 Michael Jackson moments...
...theory, Chéri might be considered part of the tedious cougar trend we keep hearing about, although it is more of a refutation, an invitation to cool our jets and act our age. The movie speaks to issues of traditional desirability and dignity, specifically to the point in a woman's life when she either makes decisions about how well those two qualities can exist together or has them made for her. If there is an art-house programmer out there who's looking for a double feature, book Woody Allen's latest - Whatever Works, in which Larry David...