Word: coolatta
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...Scafido's job is to dream up those big hits. As chief creative and innovation officer, he is working on everything from an iced-tea-- lemonade Coolatta (it's an acquired taste) to a cherry chocolate strudel (now, that's addictive), both of which will roll out nationwide this spring. Not every idea hits the spot. Plans for a pomegranate smoothie were nixed because of limited supplies of the fruit. ("We'd have everyone who drinks pomegranate martinis mad at us," jokes Scafido). But a new Cuban sandwich has been a hit, and the chain may soon start serving...
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