Word: cooled
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...Hurdles remain, however. The taint of old fogeyism, though fading, clings to the company like the scent of grandma's wisteria. Trendy advertisers, for example, still eschew Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk...
...Carrey is maybe two years from becoming a punch line. But he's cool with that. "Everyone gets to be the big joke for a year. That's this business," he says. "Last year it was Tom Cruise. I could be the next Kathie Lee Gifford. But you have to say to yourself, 'Wait a minute, dude, that...
...student council and have them delivered to unsuspecting kids in homeroom on February 14. Apparently this was supposed to open our eyes to the wide world of gift giving and displays of romantic affection. Unfortunately for the students of Deer Path Junior High, not all of us were the cool kids who drank beer and made out, and the nerdy pre-pubescent twelve-year-old who gives another nerdy pre-pubescent twelve-year-old a pink carnation on Valentine’s Day has the entire rest of the year to sit and feel awkward in Language Arts class...
...childhood being pummeled by his meathead cousin; he had an embarrassing first kiss experience; and he doesn’t entirely understand how to keep his hair combed. He appeals to the nerd in all of us. Harry Potter as a character has never tried to be cool or sought to be in any way attractive—which is why we love him so much...
...finally acquiesced to an image she had angrily spurned: the Indulgent Mother of the French Republic. At the height of a critically important speech in her campaign for the presidency of France on Sunday, she took up the issue of the country's underfunded education system and allowed her cool reserve to crack. "As a mother," she said, her eyes glistening, "I want for all children born and reared in France what I've wanted for my own children." The crowd of more than 10,000 Socialist Party members loved it. It was the key moment in her exposition...