Word: cooled
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...while networks are flourishing, some cool hunters prefer to do the digging themselves. Roaming the streets of Copenhagen last June, Josh Spear, 21, repeatedly hit the jackpot. Looking for quirky, undiscovered gems, the cool-hunting blogger from Boulder, Colo., stumbled upon a renovated downtown hotel whose 61 rooms had been customized by 21 street artists from around the world. He also found-and blogged about on his site, joshspear.com-a chic shop called WoodWood that featured a wall of limited-edition sneakers. He says too many of today's cool hunters simply sift through blog posts, collecting other people...
...concept of cool hunting-tracking urban trends-dates back more than a decade, but the rules of the game are rapidly changing. Over the past three years, an explosion of blogs, podcasts, websites and newsletters has pried cool hunting from the grip of professional marketers, shifting it to the text-message-happy fingers of amateur trend trackers. Some independent sites focus on broad trends and generational shifts in consumer habits. Others home in on specific styles, foods, brands and gadgets popular among trendsetters. jcreport.com, for instance, focuses on fashion, gizmodo.com on gadgetry and needled.com on tattooing trends. The best hubs...
Bill Tikos is another independent digital cool hunter. His website, thecoolhunter.net evolved from his Australian syndicated column on cultural trends. Tikos, 33, is currently in the U.S. trying to develop a television show featuring a quintet of globetrotting cool hunters-just call them the Fab Five. "I'm looking for the wow factor," he says. "I often spend eight hours searching for one interesting thing. A couple of years ago, I didn't even know what cool hunting was. Now it's my life...
What's next for those who want to be ahead of the curve? For Spear, one goal is to cut through the clutter of blogorrhea to create an all encompassing digital destination for people with discerning taste. "We're sick of mediocrity," he says, speaking for his cool-loving friends and colleagues. To sort through the growing mass of trendy tidbits, he's working with an international team of experts on a shopping, travel and socializing site called charlesandmarie.com, billed as the Web's first "lifestyle navigator" for lovers of all things cool. "Cities around the world are starting...
...agency. "Everything is too regulated." His friend Matthias, 37, nods in agreement and says what attracted him to the conservative Christian Democratic Party was a radical idea: a flat tax. "I wasn't thinking of voting for them up to that point," he says. "But that tax idea was cool...