Word: cooled
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...prototype bottle called Love Being is hardly the kind of packaging you would expect from straitlaced Coca-Cola. But with soda sales sagging, the company is showing some new verve, assembling an international team of marketing specialists to create what it hopes will become the shiny embodiment of liquid cool. Coke is introducing a mod series of bottles called M5 to try to perk up its 119-year-old cola while launching some slick new drinks to recharge a business that has been slowly losing momentum...
...appeal with an experimental marketing campaign. The new bottle collection--dubbed M5 for Magnificent Five--will roll out over the next year in 50 to 60 select nightclubs around the world. The icons are intended to draw attention from trendsetters, spicing up Coke's image in the minds of cool hunters and fashionable urban consumers. Don't expect to see M5s in grocery stores; they're much too hip for that. Instead, Coke will try to position the new bottles in fashion magazine layouts and even license the designs for clothing boutiques. A music video will accompany the release...
Coke's quest of cool began with the Designers Republic, based in Sheffield, England, which dreamed up the Love Being model. Studios from Tokyo, São Paulo, Brazil, and Johannesburg, South Africa, came up with other variations...
...John F. Kennedy International Airport. While Hamm says the deals are not specifically targeted at college students, the low prices do mean that some Harvard students will likely be taking JetBlue flights more than once in a blue moon. “Oh my gosh, that is so cool! I want to go book my ticket now,†said Long Island resident Ashley M. Fry ’09 when informed of the low-cost JetBlue shuttle service. JetBlue Airways was founded in 1999 with a business philosophy of offering ow-priced fares with quality service, according...
...cycles. The style becomes a bit tiresome about halfway through his sets. One can only marvel at his muscle memory for so long before all his solos start to sound a little too familiar. Part of it, for me at least, was that while discordant jazz lines can sound cool in the right context, most of the songs played on Friday night were founded in the blues or gospel tradition and deserved different treatment. I kept wanting Scofield to bend a few notes, or to play a few more pentatonic licks, particularly on such blues-based tunes...