Word: cooler
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Dates: during 1950-1959
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...same day that Princeton announced its severance, Old Gold publicized the winning slogan for its now, cooler cigarette: "Such Miles of Smiles This Morning." And an advertisement for a 1923 Lexington Special offered the snappy touring car for $175 down with the balance of $250 payable in 12 months...
Because Lamont is open later at night, fewer students are using it in the afternoons, McNiff continued. In addition, about 15 per cent of its night visitors are non-College men. Graduate students are frequenting Lamont because it is cooler, quieter, and open longer than other University libraries and because it provides smoking rooms...
...Barn 20, two sets of Vanderbilt horses had already returned from workouts. They were led up a neat row of peppermint-striped water pails. At each pail, a groom swabbed down a horse with a sponge of warm water, then covered him with a bright "cooler" (blanket). Then the "hot walkers" took over, for the lowly but necessary job of walking the work-hot horses for 30 minutes or an hour, until they have been gradually watered and cooled. For the Dancer, the day was just beginning...
Climate Next the Skin. Having proved the evils of clothing, Dr. Wulsin considers the alleged inferiority of hot-country civilizations. It is largely a myth, he says. He derides the contention of Professor Huntington that the ancient cultures of Egypt, Mesopotamia, the Mayans and Indonesia were developed under climates cooler than at present. There have been no significant changes of climate- except in the climate next to people's skins...
...cooler...