Word: cooler
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Dates: during 1950-1959
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...Bros. announced it will make 100% Dacron summer-weight suits to sell for $95 in about 60 stores all over the U.S., including San Francisco's Roos Bros., Boston's Kennedy's, Kansas City's Palace Clothing Co. Suits made from Dacron are lighter and cooler than summer-weight wool, will not wrinkle, stretch or fade; the crease in the trousers can only be removed with a hot iron. Last summer, Witty made experimental suits for 200 test customers. One man accidentally tumbled out of a canoe while wearing his Dacron suit; after hanging the suit...
...torches produce more heat than any known instrument can measure: the fluorine burns at an estimated 9,000° Fahrenheit, nearly the temperature at the surface of the sun; the powdered aluminum, its cooler flame brilliant enough to give a bystander a sunburn in a matter of seconds, produces an estimated 5,500°, about twice the temperature of steel at white heat. The formidable torches are merely incidental byproducts of basic research. Under Navy sponsorship, the Temple scientists have been learning everything they can about producing and controlling extremely high temperatures, compiling information that should be valuable in fields...
...retain the interest of the faculty, which is to dine in this room. So the theme became a sprouting, glaucous verdure, an image of the idea of growing. Green, as a soothing, quieting, and appetizing color. To contain enough variations towards more exciting yellow shades as well as towards cooler bluish tints. But green, as rich and juicy as possible without becoming aggressive...
Norther. In El Paso, Police Chief W. C. Woolverton sighed and announced that he was adding policemen to the force: "Cooler weather always brings more crime. People seem to eat more, wear more and steal more...
Willing But Beset. There was some truth, but a lot of exaggeration in this alarming picture. Last week it was possible to get a clearer and cooler idea of the "Puerto Rican problem." Even Marcantonio's hold on the immigrants was not what it once was. Mayor William O'Dwyer's administration had done a lot to cut down Marcantonio's power, by installing Spanish-speaking teachers and relief workers in the neighborhood, thus convincing the new people that someone besides Vito Marcantonio took an interest in them...