Word: cooler
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Dates: during 2000-2009
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...were different. We were cooler. We were better. Those of us who were alternative-rock fans in the '80s would tell you we listened to the music because we cared about songwriting and authenticity, were turned off by the staleness of overblown arena rock--true enough, but let's fess up. When you bought a Housemartins single or a Husker Du album in the '80s, you bought entry into a club. Our music was hard to find: you had to know the right radio stations, the right clubs, the right record stores. It did not make Casey Kasem's countdown...
...were different, cooler, better, even if the tough guys and cheerleaders didn't know it. We cheered at the scene in Broadcast News where the young nerd (to become the grownup played by Albert Brooks) tells the lunkheaded bullies who beat him up at school that they'll never make more than $19,000 a year. We went to movies with names like Revenge of the Nerds--which even if no one knew it then were about exactly this new class division--then had our real-life nerds' revenge in the roaring...
Seen from the 2000s, our musical secession was just another facet of the secession of an entire group of Americans that declares itself a nation--different, cooler, better--through its brands: Maglite, Volvo, Apple. Alternative consumption, if you will. Is it any surprise that this market includes people who, as teenagers, were combing record bins for 12-in., imported Depeche Mode singles--pricey, sure, for just a few minutes of music, but of such higher quality...
...blurbs about 2.9% APR financing. Should we care that in the process we lost the sense of unity with our peers that generations before us had, that our niche music happened to mesh perfectly with niche marketing? After all these years, it turns out we are different. We are cooler. We are better. Just ask Mercedes...
...says Jeffrey Webber, Chris' younger brother and contract negotiator. "But there is no way that food or the city life was going to be the final denominator in this decision." The final denominator was $122.7 million, to be paid over seven years. Now Webber can afford to buy a cooler city and move it to Sacramento...