Word: cooler
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Dates: during 2000-2009
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...risk of sounding species-centric, I think words are cooler than pheromones. Words lent vital impetus to a whole new kind of evolution, a cultural evolution through which politics and religion and technology develop. Note how much of the evolving technology, in particular, is an infrastructure for non-zero-sum games--from the Silk Road, which eased mutually profitable exchange, to the Internet, which lets you play more games with more people than ever before. Meanwhile, social complexity has grown, just as organic complexity grew via biological evolution...
...device is made by Research In Motion, and used to be available only with Blackberry's wireless service, over the BellSouth Data Network. But last week major wireless retailers across the country began selling an upgraded and even cooler RIM-made gadget for a telecom company called American Mobile, based in Reston, Va. The new device, dubbed the eLink, should shame young Marshall and her fancy Blackberry-toting crowd...