Word: cooler
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...have long waiting lines during the day, and an hour standing in the sun is not the best way to enjoy the fair. Try G.M., G.E., Ford, IBM, or Johnson's Wax in the evening hours; even if the lines are no shorter, at least the wait is cooler...
...then simply placed a disk of filter paper inside a circular housing to make a new kind of fan. Spun by a motor, the rippling paper edges cast air through the rim by centrifugal force. A ban vivant of the first order, Schlumbohm made a rapid, but esthetic, champagne cooler just because he felt bachelors should not be caught short when unexpectedly entertaining women...
Pseudo Science. As an intellectual game called "cool and hot," the system has great possibilities for a chatty weekend at Big Sur or Martha's Vineyard. Clocks (hot), money (hot), clothes (getting cooler in the U.S.), nudity (very cool), and almost anything else can be interpreted as media by McLuhan's rules. "Backward countries are cool, and we are hot." Autos are hot. The "blurry, shaggy texture of Kennedy" was a natural for cool TV, which is why "sharp, intense" Nixon lost the debates. Private enterprise is hot; public debt is cool, Iago is cool, but Othello...
...passed under Elsie's and somewhere near the I.A.B. before turning east. Eventually, the pipe came to an abrupt end, and by climbing down a long metal ladder we entered the Tunnel at a point below Lowell House tower. Because it carries less steam, this pipe is much cooler than the main Tunnel; at Lowell House we got back into the 100-degree climate we had experienced earlier beneath the Yard...
Dominic welcomed us to his area of the Tunnel and explained that things were much cooler here (around 50 degrees) because less steam was needed at the Business School than on the Cambridge side. The Tunnel stretched straight out before us. A downward slope took us back underground, and then we started the long walk under the river bank and expressway toward the Business School. An uneventful five minute walk brought us to the McCulloch Hall operating station, from which, after exchanging farewells with Dominic, we left subterranean Harvard and returned to the Harvard of everyday experience...