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Word: coolers (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Since plain American speech suffices only to describe the real world, a new vocabulary must be coined annually at colleges, where all experience has a heightened tone and ordinary superlatives falter. Life calls for adjectives that mean better than best, viler than vile, cooler than cool. The contemptibly stupid, the awesomely brilliant and the inexpressibly attractive all demand labels more vivid than last year's. This winter's college slang is real unreal...

Author: /time Magazine | Title: Students: The Slang Bag | 1/1/1965 | See Source »

...before the film whirs to a muddled flat-broke finish, Actress Moreau forcefully demonstrates the verve, style and flamboyant femaleness that make her the envy of European sex symbols much greener in years and cooler in blood. Her wicked, winning presence has saved many a bad movie from utter oblivion, and at 36 she knows how to turn Bay of the Angels into a one-woman show. Puffy, painted, clacking along on spike heels, bouncy blonde curls screaming Miami bleach, she seems to have been blackjacked by destiny in a thousand side-street hotels. If she loses her train fare...

Author: /time Magazine | Title: Cinema: Chip-Happy Harpy | 11/27/1964 | See Source »

...knows Genet as an author of power and glittering malice, as he appears provocatively in The Balcony and shatteringly in The Blacks, sees him here as a lesser and more engaging writer-a strangely amiable, seedy, not-to-be-trusted guide for a morning's excursion through the cooler outer regions of hell...

Author: /time Magazine | Title: Books: The Petty Demon | 11/27/1964 | See Source »

...have long waiting lines during the day, and an hour standing in the sun is not the best way to enjoy the fair. Try G.M., G.E., Ford, IBM, or Johnson's Wax in the evening hours; even if the lines are no shorter, at least the wait is cooler...

Author: /time Magazine | Title: The New York Fair: PAVILIONS | 9/11/1964 | See Source »

...then simply placed a disk of filter paper inside a circular housing to make a new kind of fan. Spun by a motor, the rippling paper edges cast air through the rim by centrifugal force. A ban vivant of the first order, Schlumbohm made a rapid, but esthetic, champagne cooler just because he felt bachelors should not be caught short when unexpectedly entertaining women...

Author: /time Magazine | Title: Exhibitions: Unframed Beauty | 9/4/1964 | See Source »

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