Word: coolers
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Dates: during 1970-1979
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...cooler Ronald Reagan formally enters the race...
...strapping old gentleman with the shock of white hair bounces his canoe off rocks in Wyoming's Powder River, then runs it aground. He gives a sharp kick to a cooler and stomps on his spanking new backpack. Eccentric behavior, it would appear, but Sheldon Coleman, 77, has an ironclad defense if forest rangers should arrive with a straitjacket: "Is there any reason why the chairman of the board can't test the products...
...popular are the company's various camping stoves. One famous model was the pocket stove developed for American G.I.s in World War II. Few well-equipped hunters will venture into the wilderness this fall without a Coleman stove or lantern - or at least a Coleman sleeping bag, tent, cooler or sturdy canoe...
...spoof of corporate life called Nine to Five, which 20th Century-Fox is about to begin filming, Actress Jane Fonda plays a secretary in a Los Angeles firm that is so large and anonymous that she and her water-cooler chums are not even sure what business it is in. However it does at the box office, the movie is sure to draw howls of pain from personnel officers. Reason: all over the country, companies are finding that despite today's near 6% unemployment rate, they are having to cope with a severe shortage of secretaries. That shortage...
...Ultimately, the air conditioner, and the hermetic buildings it requires, may turn out to be a more pertinent technical symbol of the American personality than the car. While the car has been a fine sign of the American impulse to dart hither and yon about the world, the mechanical cooler more neatly suggests the maturing national compulsion to flee the natural world in favor of a technological cocoon...