Word: coolers
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Dates: during 1980-1989
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...knitted-cotton, soft-collar shirt with a floppy tail is unknown, but its widely recorded debut came in 1893, when it was worn by polo players at the swank Hurlingham Club, near Buenos Aires. Compared with traditional British polo wear of the era, the new tops were cooler and less restrictive. In 1920 one of Argentina's polo stars, Lewis Lacey, opened a sports shop in Buenos Aires, where he sold the shirt embossed with the logo of a player astride a pony. Within a few years moneyed gentry began donning custom-made polo shirts as leisure wear...
...whistle is higher in pitch as it approaches than when it recedes, radio waves also vary in frequency according to direction of motion. Using the radio telescope like a police-radar detector, the astronomers measured the movement within the cloud. "We didn't detect any motion in the outer, cooler regions," reports Wilking. "It was as we probed deeper and deeper that we began to see evidence of gas falling inward...
...such a cooler splash? Young people appreciate the familiarity of the flavors, ranging from raspberry to chocolate, in contrast to the arcane varieties of table wine. Another attraction is the 5% alcohol content, about half the potency of regular wine. "We're showing people they can still have a good time partying and not get blown away," says Chuck Blank, marketing manager for California Cooler. Yet another selling point is perceived . healthfulness, even though most coolers have as many calories as a similar- size can of regular soda. The beverage appeals particularly to women, who buy about...
Whereas the original California Cooler was still the sales leader last year, big companies are crashing the party. California's Gallo, the largest winery in the world, is expected to take over the No. 1 position this year with its heavily advertised Bartles & Jaymes citrus cooler. Customers have been lured by its homespun TV ads, in which laconic Non-Actors Dave Rufkahr, an Oregon farmer, and Richard Maugg, a California contractor, portray the fictional characters of Frank Bartles and Ed Jaymes...
Many companies have introduced competitors based on other alcoholic beverages. Detroit's Stroh Brewery produces White Mountain, a cooler made from malt and flavorings. Champale makes a similarly derived cooler in pineapple- coconut and three other varieties. The crowding has already produced the beginnings of a shake-out, which prompted Coors brewery to yank its Colorado Chiller off the market last February...