Word: coolest
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Dates: during 1960-1969
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...coolest customers in the U.S. these days are the nation's teenagers, who number 22 million and are growing as a group three times faster than the total population. Today's teen-ager seems less excited by his new Impala or Honda and his closetful of clothes than his father was about a new baseball glove. The real excitement is coming from the merchants, the admen and the market researchers, who are just beginning to realize fully the enormous potential that faces them. Teen-agers now have an income of about $12 billion a year-and they spend...
FESTIVAL OF GAS. Its blue and green color scheme is one of the coolest sights in the industrial area. From the glass-walled room, the diner can look out over a flower-sprinkled moat while enjoying such entrées as compote of squab, tender loin flared in bourbon or baked country...
...Coolest of the lot was Winner Moguilevsky. An hour and a half before he was to walk on stage, he unconcernedly primed himself by heartily polishing off a steak and playing pingpong...
Essayist Kronenberger is the coolest of U.S. society's critics; where others whack away with club and cutlass, Kronenberger sits back and throws darts, quietly but accurately. Among targets: "taste makers and pace setters" who, he believes, have failed to lead U.S. culture to greatness; the system that has seduced so many good writers and artists into working for corporations and their ad agencies, thus creating "a sort of debased intellectual class who, by way of their knowledge and skill, have become rather the writing hands of business, than outright businessmen"; and the great stress placed on the chap...
...rather startling maneuver of catching passes thrown to him. Grana, solid as a blocker and defensive player, once in awhile runs with the irresistable character he manifested as a sophomore. Bassett has had too many passes dropped by his receivers to be a happy man, but he remains the coolest quarterback in the Temperate Zone...