Word: coolness
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Dates: during 1950-1959
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...original idea had been to take no ads, make money on circulation. But he soon discovered that to produce Quick cost more than the 10? that readers paid for it. To make up the difference, Quick went after advertising, ran head-on into another obstacle. Advertisers were cool because they found it difficult to run the same ad in Quick as in other magazines. Quick's tiny pages required special ads that ran up the cost of advertising...
...sweaty, dirty Harvardman will receive a kiss from a cool, collected, and supposedly calm Wellesley beauty on Sunday...
...Have Quiet." The Brewerytowners were still restive, but "Enforcer" Matyasevic took care of that: during one argument, he shot a Brewerytowner in the leg to cool him off and then accommodatingly dug out the slug with a razor blade. After that, the gang got down to more serious work. Last week five of them drove to a taproom in a stolen sedan. "Blackie" Battles, the lad who had been shot by the enforcer, stood outside with a high-powered rifle. One waited in the car, and the rest walked inside holding .32-cal. pistols...
They 11 never catch him now." Ben finished with a 66, "the best I've ever played it Augusta," for an insurmountable four-stroke lead going into the final round. This week cool-as-ice Ben banged out his fourth straight sub-par round, a 69 to beat Runner-Up Oliver and the Masters scoring record by five strokes with a fabulous...
...even the most advanced Macfadden theories seemed trite compared to the revolutionary Macfadden inventions. Most sensible of these was the "physical culture watch"-a turnip-size timepiece whose dial showed what exercises should be performed and what food eaten at given hours (e.g., "8 a.m. No breakfast. Take glass cool water. Walk to work. Identify the birds . . ."). Others included an apparatus for sluicing "pure Macfadden air" over the skins of fully dressed businessmen while they sat working at their desks, and a narrow-gauge railroad with open flatcars for the use of customers in department stores. ("It will revolutionize Macy...