Word: coolness
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Dates: during 1950-1959
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...badly wanted to take home as another trophy from his diplomatic safaris. Through most of the visit, B. & K. remained remote and formidable figures in big black cars behind a 21-motorcycle escort (a sight hitherto unknown in Britain), but they soon sensed in the public's cool reserve that they were not being officiously sealed off from the kind of hysterical triumph they had scored in India...
...styles of the transitional cottons range from slim sheaths to full-shirted shirt-waists. In general, they give a look which is citified and cool...
Dresses with accompanying jackets or coats fill the practicality-plus category. Their cool-cut, sleeveless bodices assure comfort when temperatures climb and the jackets are removed. These double-duty dresses meet the challenge of air-conditioning, which makes keeping warm indoors almost as great a problem as keeping cool outdoors...
Grace is well cast as the princess, and glides with shy detachment through the regal love affair, ever dressed in cool blue or white. After the first twenty minutes the audience begins to suspect that she is not acting...
...sharply reduced impulse buying. Government agencies also have boosted non-seasonal equipment sales. For example, the Federal Housing Administration recently approved inclusion of central air-conditioning in basic home-mortgage loans. The Internal Revenue Service permits sufferers from hay fever, asthma and heart disease to deduct the cost of cool comfort on their tax returns...