Word: coolness
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...SCIENCE IS COOL...
...pretty quickly that you can't. It's not just a game of chance. It rewards knowledge and it makes kids look good. Part of the appeal of it for me - and I see it in fan mail - is all these letters from teachers saying, "You've made it cool to be smart again. Thank you." (See the top 10 T.V. Dads...
...than at Checkpoint Charlie, the famous crossing at Friedrichstrasse that has mutated into a kind of G.D.R. funfair. Tourists jostle for ice cream at the Kalter Krieg (Cold War) parlor, buy Russian hats and I ♥ BERLIN T shirts, and pose at a reconstruction of the American military post. "Cool," says a teenage visitor to the Checkpoint Charlie Museum, inspecting a VW Beetle with a secret compartment for smuggling human cargo. "Reunification was really great," says Alexandra, a 15-year-old from southwestern Germany, as she browses in the museum's gift shop. She finds it hard to explain...
...coaxing consumers to drink cold Cokes--the company says 3�C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators that stay cool for 12 hours without power, since the grid is unreliable in rural areas. In India, Coke will invest $250 million by 2011 to expand its infrastructure...
...Tachibana, who won both the Flight A doubles and singles championship. Players from Harvard, Boston College, Boston University, as well as the University of Texas at San Antonio took to the courts on Friday with first rounds of doubles and singles and continued through to the semifinals on a cool and blustery Saturday that served as an early taste of fall weather. On Sunday morning, finals for the doubles and singles brackets rounded out tournament play. Crimson individuals set themselves up for success with solid first round performances in Flight A singles on Friday afternoon. Fourth-seeded freshman Kristin Norton...