Word: cools
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Dates: during 1970-1979
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Koch and Byrne were good fodder for the TV commercials that Garth writes and directs. He favors blunt, factual spots with few frills; He also subscribes to Marshall McLuhan's theory that "cool" images are more effective than "hot" ones on TV. Koch and Byrne, both plain-spoken and low-keyed, fit the Garth format...
...Guys here have been pretty cool about us so far," says Huber, who recalls whistles and cat-calls at Concord. "Hey, I curse on the ice, I get into it," adds the free spirited Tania, who admits to flashing the finger at the hecklers...
...almost impossible by a loud rushing sound that made the flight seem as though it were taking place in a wind tunnel. Alexei Tupolev, the plane's designer, who was aboard the inaugural run, explained that the noise came from a supercharged ventilation system designed to keep passengers cool despite the above-boiling temperatures on the plane's skin...
...have to play consistently and keep our cool in the tourney," Field said last night. "It will be a question of who makes the least mistakes," she added...
...week's end both sides were moving to cool it. Carter at his press conference went out of his way to praise Burns as an "able, outspoken and independent man" and agree with him that business profits should be going up faster. Federal Reserve officials, on their part, stressed that an increase last week in the discount rate?the interest rate on federal loans to banks?from 5%% to 6%, was not intended to defy the White House. The increase had been decided on before the Schultze statement was posted on the pressroom wall; it was only half as large...