Word: cools
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Dates: during 1990-1999
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...enough. Simone Otus, 39, co-founder of p.r. firm Blanc & Otus, takes on only companies that offer status. "We want to pitch the really hot companies to build our own brand value," she explains from her ancillary San Francisco office overlooking the Bay Bridge. "We look like we're cool because we have TiVo," she adds, referring to the new digital VCR company...
Things we don't know: Will the Springboard add-ons really work? Although I've been trying out the Visor for the past few weeks, cool modules won't be ready for months. The only plug-in I had was a bland Tiger Woods Golf game cartridge, and let me tell you, the proof is definitely not in the putting. No, it looks as if I'll have to wait months more to see if this is the Uber-gadget. And write about PDAs yet again...
...want Eric Chin to be your venture capitalist, you have to pass the beer test. It is a gauge of how cool he thinks you are. "I ask the following: 'Is this someone I want to hang out and have beers with after work and pass up spending time with my wife?' I'm going to be an active investor. So I'd better get along with you and respect...
...says. "I'd like to have one big success, but I could just as easily have all failures." He goes on a long, breathless riff: "I mean, I love this. I could do this for the rest of my life. It drives my friends crazy. But it's amazing, cool stuff. If you can be part of the next big revolution--man, that's a trip...
...self-described "Forrest Gump of the Internet," Newmark started his service in 1995 as an e-mail list of cool events. But now his site is getting 5 million hits a month, and he's relocating his five-person office from his Haight-Ashbury dining room to a nearby church and planning to launch a New York City branch. He could make much more money, but he won't accept advertisements...