Word: cools
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Dates: during 1990-1999
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...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
Only one person has nothing to lose at this year?s supercharged Iowa straw poll: the treasurer of the Iowa Republican Party, who?ll have raked in a cool half-million for the cause by the time voting kicks off Saturday. For the nine GOP presidential candidates frenetically bribing voters with free tickets, celebrities and tchotchkes galore -? it?s OK, it?s not a real electoral event ?- it?s pretty much do or die. For George W. Bush, who has spent about $750,000 on the event, anything less than a convincing win is a dangerous stumble. Steve Forbes, whose...
...anybody can make anti-establishment liberalism cool again, one guess is it?s Warren Beatty. He rapped leftie litanies in "Bulworth," got pink in "Reds" and went up against a vast right-wing conspiracy in "The Parallax View" (not to mention pretty much embodying the shaggy-haired, hard-partying Love Generation for the meat of his career). Now he?s coyly hinting about pulling the ultimate anti-Reagan as an actor running for President -? from somewhere to the left of Bill Bradley. "It?s no secret that I am a liberal Democrat," told the New York Times on Wednesday, making...
Puny humans felt a collective shiver across Europe and Asia Wednesday as nature served notice of its potency. For two dark, cool and eerie daytime minutes, the sun was a black hole in the sky as the moon shuttered parts of the earth from its rays. And hundreds of millions of people from England to India dropped everything to behold the power -? most evident by its absence -? of the star?s light. Even as thick cloud obscured many in Britain and Western Europe from a clear view of the last solar eclipse of the millennium, the masses crowding beaches, city...
...probably know them as the outfit that made the Austin Powers browser. When you install NeoPlanet's software (it's free, but you need to have a PC running Internet Explorer 4.0) what it does, essentially, is bury your copy of IE inside a new improved interface. The cool thing is, NeoPlanet's interface is better. MORE...