Word: cools
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Dates: during 2000-2009
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...Grownups yearn to be sexy nurses and rock stars. Halloween gives them license to live out that fantasy, at least for one night. Plus, nostalgia plays a role. "When I was small, we all dressed up to trick-or-treat," says Amaya. "Then as a teenager, costumes weren't cool. You wanted to do the shaving-cream thing. Now I want to dress up as if I were a kid again. It's weird...
When introduced recently to students in a cafeteria at the Massachusetts Institute of Technology, the ring-shaped contraption immediately drew curious onlookers. "It's clearly a fan," said engineering student Sergei Bernstein, 18, placing his palm before the draft of cool air flowing from the circular frame. "But it looks completely different, very modern," said his friend John Berman...
...contrast, are messy, says Andy Samways, senior design engineer at Dyson, explaining the reasoning behind this latest invention. "In a regular fan, the blade is chopping the air up and hurling the packets of air [at you]," he says. The Dyson Air Multiplier bathes users in a constant cool breeze. (See the best inventions...
...media firmament. A British-born, Ontario-raised New Yorker staff writer and 2005 TIME 100 honoree, Gladwell's clear prose and knack for upending conventional wisdom across the social sciences have made The Tipping Point, Blink and Outliers, as well as his lengthy magazine features on topics ranging from cool-hunting to ketchup, into must reads. His new collection of New Yorker stories, titled What the Dog Saw, hit stores Oct. 20. Gladwell talked to TIME about experimenting with public education, the flaws in corporate hiring processes and the future of journalism...
...cool [to record the shutout],” said Tassopoulos in light of a narrow 1-0 victory. “I’ve been waiting for that shutout to come and it was a good game to have it. We went to Cornell and didn’t know what to expect…but it increased our chances for an Ivy Championship...