Word: cools
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Dates: during 2000-2009
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...Even video is on the horizon. "We'll see a range of models start to appear over the first half of 2010" offering "a range of different reading and productivity experiences," says Neil Jones, CEO of U.K.-based Interead, which in May launched a $249 e-reader called the COOL...
Beyond the viral ingenuity of the marketing, what's cool about PA is that it's not just a fun thrill ride; it's an instructive artistic experience. A horror-movie revisionist, Peli follows a less-is-more strategy. He knows that waiting for the big scary jolt does more damage to the nervous system than getting it. The tension builds slowly, as the apprehensive Katie, a student, and the skeptical Micah, a day trader, feel the first emotional tremors. The movie keeps us in its grip because we never leave the couple's haunted property and because...
...cool appraisal, feature for feature, she doesn't match up to Hepburn. (Who in the world could?) She has the round, puddingy face of a young Angela Lansbury or Joan Plowright. Your eyes are drawn to the deep dimple that, when she laughs, runs up her left cheek like a sweet scar; and your ears to her rich cello voice, so mature and supple an instrument for someone who's played girls on the cusp of womanhood since her movie debut as Keira Knightley's sister Kitty in the 2005 Pride and Prejudice...
...Then fortunes turned. Demand for Crocs, which are named after a crocodile because they can be worn on both land and in the water, began to cool in early 2008. Throw in the global downturn and sales tumbled 15% to $721.5 million in 2008, leading to a loss of $185 million, following a profit of $168 million a year earlier. Its share price plummeted from a high of $74 in November 2007 to a low of just $1.05 last November. It was, says John Duerden, Crocs' chief executive, "the perfect storm." (See pictures of 23 years of Air Jordans...
...Rush off with your butterbeer helmet and Gryffindor body paint, keep in mind that it is going to take a lot more than Felix Felicis to get this team off the ground. Still interested in joining? Well, at the very least, come Halloween time, you'll have a cool costume...errr, well at least you'll have a costume...