Word: cools
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Dates: during 2000-2009
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Airness is imbued with the irresistible cool derived from celebrities the French love most: soccer stars. But how could he swing that when all the pros worth recruiting were already under contract to Nike, Adidas and Puma? "I came up with the concept of the extra sports contract"--getting players to wear Airness in their private life, once their on-field obligations were over." French-African roots were key to signing stars like Didier Drogba, an Ivorian who plays for the top English team, Chelsea. Those ties also allowed Koné to go to the next level, signing Airness...
...sound of a throaty V-8 rumbling and revving, the acceleration throwing you back in the seat--especially when you get on a beautiful, winding road and the light's dappling through the trees. For me, it's a combination of enjoying the beauty of cars, classic or cool modern ones, and also the actual driving: getting out on the open road, whether it's a family road trip or driving by myself on a nice windy road and enjoying the ride...
...Adidas executives see the Tunit as the footwear iPod. "I want my music now, and this is how I want it, where I want it," explains Antonio Zea, head of U.S. product marketing for Adidas Soccer. "We've done the same thing here. Customization will make this product cool...
...soloists (Christine Ebersole, Jason Graae, Lewis Cleale and Amber Edwards) and, at the end, host Charles Osgood, displayed Mercer's ability to be sho'-nuff without showing off. "Have You Got Any Castles, Baby?" gets rhymes out of "mountains I clum ? oceans I swum." Another Oscar winner, "In the Cool, Cool, Cool of the Evening," swings easy with "In the shank of the night, / When the doin's are right, / You can tell 'em I'll be there." Graae made an evening-long shtick of interrupting Osgood to sing yet more stanzas of "Spring, Spring, Spring," a Mercer-Gene DePaul...
...What is, then, the motive for the rush to heighten the situation and create a crisis? Could it be that the extremists all around see their interests - however transient, domestic and short-sighted - in heightened tension and crisis? This situation, if not contained with cool head and if miscalculations continue, can easily turn into a crisis with potentially global ramifications for the rule of law under the Non-Proliferation Treaty (NPT) and for the economic and security interests of all concerned in the region and beyond. It is high time to cease sensationalism and war mongering, pause and think twice...