Word: cooney
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Dates: during 1960-1969
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...Coach Cooney Weiland had broken up last winter's spectacular sophomore line of All-American Joe Cavanagh. Steve Owen and Dan DeMichele early in preseason drills, and last weekend. each performer was skating with a different unit...
Barrage of Sights. What Sesame Street does, blatantly and unashamedly, is take full advantage of what children like best about TV. "Face it-kids love commercials," explains Joan Ganz Cooney, executive director of NET's Children's Television Workshop. "Their visual impact is way ahead of everything else seen on television; they are clever, and they tell a simple, self-contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost...
Minimum Verbiage. "Actually, it all began at a dinner party I gave," says Mrs. Cooney. Among the guests at that February 1966 party was Lloyd Morrisett, then vice-president of the Carnegie Corporation. "Something clicked in Lloyd's mind," says Mrs. Cooney. "Television and preschoolers. Was I interested?" By November her report was ready: "Spend a lot of money on this," she recommended...
...great is enthusiasm for this series that the three commercial networks have taken unprecedented steps to publicize it. ABC did interviews with Mrs. Cooney and Dr. Palmer for its network news show. CBS is running, free, Sesame Street commercials. And last Saturday NBC presented a half-hour special about the series. Sesame Street deserves the attention...
This was LoPucki's 13th victory, tying him with teammate Yank Heisler, Frank Dodge '59, and Ted Cooney '54 for most in one season. But LoPucki's winning percentage was the highest of the four...