Word: cooney
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...commercialsrhythmic breaks in the action to "sell" the alphabet and numbers. Its chief target is "disadvantaged" children, its announced goal the teaching of "recognition of letters, numbers and simple counting ability; beginning reasoning skills, vocabulary and an increased awareness of self and the world." Its originator, Joan Ganz Cooney, now president of the Children's Television Workshop, created a McLuhanesque environment for the show without having read the man because, she admits, "I can't understand his writing." A profusion of aims, a confusion of techniques; how could such a show possibly succeed? Answer: spectacularly well...
Sesame Street began in February 1966 at a dinner party given by Mrs. Cooney, then a producer for public television in Manhattan. Among the guests was Lloyd N. Morrisett, vice president of the Carnegie Corporation. Recalls Mrs. Cooney: "I was complaining about poor children's programming. Something clicked in Lloyd's mind: TV and preschoolers. Was I interested?" She was, fanaticallyand shrewdly. By November, her report was submitted with the recommendation: "Spend a lot of money on this." It was hardly the first occasion that funders had heard such a plea. But it was the first time they...
...lower the age group, the better the show did, scoring its highest gains with three-year-olds. Says Joan Ganz Cooney, Workshop president: "We placed our bets and we won. I hope that the word keeps spreading to mothers in the inner city. The study has vindicated TV-it can teach, and teach well...
Coach Ralph "Cooney" Weiland is entering his last season as a Harvard coach because he has reached mandatory retirement age, and he needs only three victories to become one of five hockey coaches to win 300 games...
...staff of Sesame Street. Lately he has talked incessantly about "getting out and doing something for the betterment of the human race." Last week, with his influence at CBS in decline (TIME, May 25), Mike Dann did get out to become a vice president of Joan Ganz Cooney's Sesame Street operation. His precise duties are still to be determined, and he will earn only about one-quarter of his CBS salary. Dann brings with him scheduling savvy, promotional wizardry (he started in the business in the NBC publicity department) and competitive fervor-all traits much needed in noncommercial...