Word: coop
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...Coop's corporate general manager, Alan Powell, says that since the affiliation, the Coop has had to struggle with the widespread public assumption that it has been supplanted by a mega-corporation...
...Powell argues that the Coop's affiliation with Barnes & Noble was prompted not by profit motive, but by member demand...
...They wanted the Coop to be more of a bookstore and less of a department store," says Powell, referring to the results of a 1994 survey...
...Coop has always had a large trade bookstore," he says. "The only thing we did in terms of major changes was put the bookstore in front...
Still, even with the Coop's new customer-friendly approach, students are still complaining of its high prices...