Word: coop
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Redline will also stop selling international editions of textbooks. These editions are often available at deep discounts compared to domestic prices, but, according to Coop president Jerry P. Murphy ’73, most publishers have installed safeguards to prevent their books from being purchased outside of the United States and re-imported...
...books we offer will be the same books available in the Coop,” Reckhow said...
Even without selling discounted international editions, Redline still plans to offer prices significantly lower than those at the Coop...
...There are huge efficiency gains in our business model compared to the Coop’s,” Yagan said. “I think that more and more people are going to be asking themselves when they think about buying a textbook at the Coop, ‘Why am I paying 20 or 30 extra bucks to wait in line...
...Murphy predicted that Redline would have difficulty continuing its same level of discounts if they switched to purchasing domestic versions of books. And while Murphy is certainly paying attention to the competition from Redline, he said that people at the Coop “feel very comfortable...