Word: cooped
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Barnes and Noble's approaching the Coop was particularly fortunate. With the super-chain's management of more than 300 college bookstores, it has a proven track record. And unlike Boston University's bookstore, which bears the name of Barnes and Noble, the Harvard Coop's will keep its historic name and maintain its appeal to alumni...
Some have wondered why the Coop can't run itself. The reason is economies of scale. In a market divided between superstores and mom-and-pop shops, a mid-sized department store like the Coop can't make enough departments profitable to survive. Working with a larger firm therefore makes sense...
Second, the move will make the Coop's merchandise more relevant to many members of the Harvard community. Although the board has not yet decided which departments will go, prints, insignia, trade books, textbooks and stationery--some of the Coop's most popular items--will definitely stay, and the store will likely stock housewares during peak periods...
...more popular departments stay and more antiquated ones fade away, the Coop will likely be more profitable, making possible in a couple of years the five percent rebate of which Murphy has wistfully spoken, and the lack of which students repeatedly lament...
...prices will likely stay the same, since Murphy said Barnes and Noble's pricing system is similar to the Coop's. Although that may not sound appealing to people who believe the Coop is overpriced, a Crimson investigation last spring found that the Coop's prices are generally comparable to other Harvard Square stores...