Word: cooperations
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...read like a 1990s version of Hollywood's World War II bomber crew. There's Andy Bang, Co Huang, Sharam Sasson, Maurizio Gianola. Edward Montgomery shares an office with Yuri Zhovnirovsky, Roberto Jeres bunks with Jen Yu, and Alex Sherstinsky is doubled up with Samir Elias. Pamela Reilly, Karen Cooper and Steven Kishi are down the hall...
Later this week, Brian Cooper will at last get the chance to drive the company car. Ordinarily this wouldn't be a cause for worry, but Cooper has reason to be nervous. Hundreds of his co-workers and more than a thousand reporters will be looking over his shoulder--to say nothing of the 25 million people who are expected to tune in live on the World Wide...
...come women's magazines aren't rife with lame plays on the word knocker? "Women are comfortable talking intimately to other women. Guys are not comfortable with that." So says Art Cooper, the editor in chief of GQ, who, unlike Vogue's Anna Wintour, must somehow find a way to talk intimately to his readers without provoking embarrassed sniggers...
These are tumultuous times for Cooper and his competitors, what with flattening circulations, the introduction of a number of new magazines and the messy firings in the past month of the editors of two of the most prominent titles, Esquire and Details. A definition: by "men's magazines," I don't just mean magazines that for whatever reason have a primarily male readership--SPORTS ILLUSTRATED, say, or Rolling Stone or Juggs. I mean magazines that seek to define a masculine life-style, that are about maleness in the way that Martha Stewart Living is about an unnatural hunger for order...
...seemingly hate bras (Rebecca Gayheart, the "Noxzema girl," poses with her sweater unbuttoned in GQ; the Drew Carey Show's Christa Miller poses with her shirt open in Maxim)--can disguise the creeping feminization of men's magazines. This brings up a terrifying specter from decades past that Cooper, for one, is quick to exorcize. "Alan Alda," he says during a discussion of potential cover subjects, "is not a GQ hero." Amen to that...