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Jamie told me that one of the requisites for a spokesman is that he can't be intimidating. Those were exactly the words a man who drives a yellow convertible Mini Cooper wants to hear. If brands were looking for someone who was always loved more by his girlfriends' mom than by his girlfriends, then I was going to be filthy rich. But then Jamie added that I also had to walk the line between having women adore me and having men not hate me. That was setting the bar kind of high. After all, if Owen had those things...

Author: /time Magazine | Title: The Big Deal | 9/11/2006 | See Source »

...onslaught comes despite the fact that an exhaustive review by the nation's top homework scholar, Duke University's Harris Cooper, concluded that homework does not measurably improve academic achievement for kids in grade school. That's right: all the sweat and tears do not make Johnny a better reader or mathematician...

Author: /time Magazine | Title: The Myth About Homework | 8/29/2006 | See Source »

...much homework brings diminishing returns. Cooper's analysis of dozens of studies found that kids who do some homework in middle and high school score somewhat better on standardized tests, but doing more than 60 to 90 min. a night in middle school and more than 2 hr. in high school is associated with, gulp, lower scores...

Author: /time Magazine | Title: The Myth About Homework | 8/29/2006 | See Source »

Success on standardized tests is, of course, only one measure of learning--and only one purported goal of homework. Educators, including Cooper, tend to defend homework by saying it builds study habits, self-discipline and time-management skills. But there's also evidence that homework sours kids' attitudes toward school. "It's one thing to say we are wasting kids' time and straining parent-kid relationships," Kohn told me, "but what's unforgivable is if homework is damaging our kids' interest in learning, undermining their curiosity...

Author: /time Magazine | Title: The Myth About Homework | 8/29/2006 | See Source »

Bennett and Kalish have a more modest proposal. Parents should demand a sensible homework policy, perhaps one based on Cooper's rule of thumb: 10 min. a night per grade level. They offer lessons from their own battle to rein in the workload at their kids' private middle school in Brooklyn, N.Y. Among their victories: a nightly time limit, a policy of no homework over vacations, no more than two major tests a week, fewer weekend assignments and no Monday tests...

Author: /time Magazine | Title: The Myth About Homework | 8/29/2006 | See Source »

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