Word: cooperatives
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Along with management know-how, private enterprise has introduced new marketing techniques to the hospital business. Cooper Medical Center in Camden, N.J., last January hired a plane to carry a streamer over Veterans Stadium in Philadelphia during a football game with the message: COOPER DOCTORS, YOUR OTHER WINNING TEAM. Some institutions give birthday parties for babies born in their hospitals in the hope of encouraging repeat visits. At Humana's Women's Hospital in San Antonio, which will open next summer, children visiting their newborn brothers and sisters will be entertained in a special "sibling room" equipped with...
...Mark O. Cooper...
...General Manager Bill Torrey, along with Coach Al Arbour for the past ten years, to be rugged enough to stand up to the Philadelphia Flyers, scourges of the Patrick Division. But the Islanders throw their weight around reluctantly. Clark Gillies, a 6-ft. 3-in., 214-lb. Gary Cooper type from Moose Jaw, Sask., throttles troublemakers almost regretfully. Mike Bossy, New York's most prolific scorer, expressly refuses to fight. They put people in mind of the Montreal Canadiens, the only other team that has ever won four straight Stanley Cups (1976-79). In fact, the Canadiens also...
...American dream of being able to improve their living standards." But protectionism aimed at Latin America could be particularly dangerous. Two of the biggest apparel exporters, Mexico and Argentina, owe U.S. banks nearly $35 billion. "If we protect our markets against their goods," says Harvard Economics Professor Richard Cooper, "Latin American countries would have an excuse to repudiate their debts." That could trigger a worldwide banking crisis...
...reform on a national scale, the Association of American Medical Colleges, which represents all 127 medical schools in the U.S. and all 16 in Canada, is conducting a threeyear, $1 million survey, the first sweeping examination of medical education in a half-century. The aim, says A.A.M.C. President John Cooper, is to determine "what is the education that all physicians need," and how to make the process less "brutal...