Word: cooperized
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WATKINS: I think it's the value system at the top. [Cooper and Rowley are nodding.] It's very important that the leaders set the tone. Remember the Tylenol-tampering scare? It threw the company into a tailspin. [But] the chairman of Johnson & Johnson came in, supposedly, and said, "I just looked at our value statement. We have got to do the right thing. We are pulling every bottle of Tylenol off the shelves worldwide." It cost them $300 million to do, but they set the standard for tamper-resistant products, and in the long run he saved consumer loyalty...
...Saturday morning in December, TIME brought Coleen Rowley of the FBI, Cynthia Cooper of WorldCom and Sherron Watkins of Enron together to talk, for the first time, about their parallel experiences over the past year. The women had never met before, but over breakfast they compared stories and marveled at the similarities: their motivations for exposing the flaws of their institutions, their shock at having their secret actions exposed and then condemned in some quarters, and their enduring love for the ideals of their workplaces. They also discovered they shared much in their personal lives, and they enjoyed cheering...
...COOPER: I think it comes back to values and ethics that you learn through your life. My mother has been a tremendous influence on me: "Never allow yourself to be intimidated; always think about the consequences of your actions." I think this is a wake-up call for the country. There's a responsibility for all Americans--teachers, mothers, fathers, college professors, corporate people--to help and make sure the moral and ethical fabric of the country is strong...
...COOPER: I would say Oseola McCarty [the Mississippi laundress who donated a $150,000 scholarship to the University of Southern Mississippi in 1995], Oprah Winfrey, my mother. And Barbara Bush--she's very comfortable with...
TIME: You are role models to some people. [All of them shake their heads. Rowley crosses her arms; Cooper screws up her face.] Why are you all so uncomfortable with this...