Word: coops
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Dates: during 1990-1999
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...Coop has also re-invented its advertising. Newspaper ads are being replaced by placards in the subway stops and radio spots on local stations...
Murphy brings extensive experience in the management of mainstream department stores to the Coop. He says his most important task will be to strike a balance between expanding sales and keeping students happy...
...students would rather see fewer subway placards and more textbook discounts. For some, the Coop has become too much department store and not enough student...
Professors also complain about the store's ordering process for textbooks, some saying they use the Coop only as a last resort...
...There have been others who have tried to emulate what the Harvard Coop has been able to do, but they have not had great success," says Jon B. Hurst, president of the Retailers Association of Massachusetts...