Word: coops
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Dates: during 1990-1999
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...customer friendliness, even by the Coop president itself, won't solve all the Coop's problems. It won't bring prices down or raise students rebates...
...Coop, some say, is the store that won't make up its mind; it's neither department store nor student bookstore. But Murphy says it can be both...
...everywhere," said Jon P. Telow, an advertising executive at the Coop...
...said the recession kept the Coop's advertising budget at the same level as last year, forcing the retailer to think twice before spending its money...
According to Telow, the Coop has maintained advertising in campus publications to target student consumers. "We can get lost in The Globe but we can almost dominate The Crimson or the [MIT] Tech," Telow said...