Word: coops
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Dates: during 1990-1999
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...They wanted the Coop to be more of a bookstore and less of a department store," says Powell, referring to the results of a 1994 survey...
...Coop has always had a large trade bookstore," he says. "The only thing we did in terms of major changes was put the bookstore in front...
Still, even with the Coop's new customer-friendly approach, students are still complaining of its high prices...
This discrepancy explains why the identical edition of a book can be priced lower in the Coop's trade section than in the textbook section...
...Coop is not profiting from the expensive books, Sullivan says...