Word: coops
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...order to quit losing money but still offer a credit card, the Coop negotiated a deal with First USA. According to Powell, students need the credit in order to buy their first round of books and supplies before they have a source of income...
...Coop has a special deal with the University, through which it gains access to a list of the names of all first-year students...
...think of a case when we would do that, leaving aside a few unique institutions such as the Coop and the yearbook," he wrote...
Powell calls the solicitation for the Coop card a "very soft sell," but what about the credit card applications--currently for the Freedom Visa--slipped inside each and every shopping bag along with the merchandise...
...applications result from the Coop's affiliation with Barnes & Noble, Powell explains. Barnes & Noble uses the advertising revenues to pay for the cost of the bags themselves, so there is not much the Coop can do about those flyers...