Word: coors
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Dates: during 2000-2009
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...backs Spain's FIB as well as the Oxegen Festival in Ireland; in Germany Becks is sponsoring 15 summer events this year. "You directly want to link in to something with scale, and yes, there is a cool halo effect of being associated with a festival like that," says Coor's Coyle, of the rotating festivals at Reading and Leeds that Carling has sponsored for eight years...
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