Word: coos
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Dates: during 2000-2009
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...their messages, depending on the time of day. Lamar Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling...
...true story of Pierre Dulaine (played by Antonio Banderas), a ballroom dance instructor who introduced the art to inner New York City high school students. The dancing is phenomenal, and the movie is a guaranteed good time for a wide-ranging audience. Sexually charged young hetereosexual women will coo over Antonio Banderas, while the more geriatric, or straight male, viewer will appreciate the dancing and witty banter...
...soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and COO. Reilly plans to put up 200 of those smart boards before the end of the year. "This is truly the next revolution in out-of-home advertising," says Larry Steiner, vice president of development for Van Wagner, which owns the sign running the Absolut campaign...
...punch” process. Politely, I would ask my final club-pursuing friends how the whole thing was going, and they would consistently give me the same answer. “Well, I mean, it’s not very stressful for me,” they would coo. “Because, like, I don’t really care if I get into one or not. I’m not like some of those guys who are obsessed with it or something. I mean that is so weird. If I did join a club, I would...
...your DVD player after Junior's arrival: movie matinees that welcome babies. Marc Allenby of Picturehouse Cinemas, which offers the Huggies Big Scream in 18 U.K. locations, says, "In one sense it can seem like hell on earth-you have people changing nappies in the aisle, shaking rattles and coo-cooing. And then as soon as the lights come down the babies who are aware of the film are hypnotized by it, or they fall asleep. Every now and then there's an odd scream, but nobody gets upset." Inspired by a mothers' support group, the Swiss supermarket chain Coop...