Word: copei
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Dates: during 1970-1979
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...voted, most of the issues had given way to a personality contest in an American-style election campaign that officially lasted almost two years and cost the country a minimum of $30 million −nearly $7 a vote. Perez and his closest rival, Lorenzo Fernandez of the ruling COPEI (Social Christian party), who won about 37% of the vote, both relied heavily on U.S. consulting firms to build their images...