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LIFE was such a smashing success that it nearly smashed Time Inc. Its first run, Nov. 23, 1936, was 466,000 copies???but that was far from enough to meet demand. Succeeding issues of higher runs were similarly grabbed up. LIFE's advertising rates had been set for the first year with the expectation of a small and slowly growing circulation. When the demand for it went beyond the capacity of the presses to print, advertisers swarmed aboard for a free ride, while the bills for paper and ink alone swallowed up the magazine's revenues?and then some. Before...
...scrape together and signalize Canada's cultural fragments, Bertram Brooker, Canadian dabbler at painting and sculpture, music and dramatic critic, has compiled his Yearbook of the Arts in Canada ?limited to 999 copies???hopeful that "it will be produced annually if the public response demonstrates that it is worth doing." Because the fat volume is largely composed of disheartened little essays on the Dominion's dearth of artistic production, well might readers wonder why it was done even this year...
...American Bible Society last week announced how many copies of Holy Scripture it had printed and distributed in the previous year. Counting translations, such as the edition in Luba Lulua (destined for 2,000,000 black tribesmen in Africa) the year's grand total was some nine million copies???an increase of 600,000 over 1925. The Society implied this made the Bible by far the most influential book printed in the U. S. The 600,000 increase alone dwarfs the 1925 sale of any so-called "bestseller" of fiction, technical instruction, free verse or whatever...
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