Word: copperizing
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...upshot is that energy bars today are a mixed bag. At the stoic extreme is MET-Rx, the nation's No. 3-selling brand, whose carb- and protein-heavy bars have 40% of the zinc, copper, chromium and magnesium you need in a day, along with a boatload of vitamins and almost no fat. But even MET-Rx concedes that its chalky bars are no treat. "If you're virtuous, you're going to trade off taste," says MET-Rx CEO Len Moskovits. "Try chewing on a vitamin pill--it doesn't taste that good." Pure Protein's slightly medicinal...
...series of pavilions containing restaurants franchised from celebrated ones in New York, Boston and San Francisco, including two clones of Sirio Maccioni's operations, Le Cirque 2000 and Osteria del Circo. You drive up the side of the Lago di Comovegas and arrive at a gigantic porte cochere, patinated copper and glass, inspired by the vaults of Milan's Galleria. Beyond that stretches the foyer, acres of marble and mosaic floor. And the ceiling chandelier, the largest glass sculpture ever made, 30 ft. by 70 ft. of writhing, billowing trumpets and petals by the glass artist Dale Chihuly. And more...
...large copper disc on the end of a long metal rod is used to make the ingredients for a Persian-style cream puff. A row of small cookie cutters forms the uncommonly shaped chickpea flour cookies...
Perhaps you saw Ivan Seidenberg back in the 1960s when he got his start working for New York Telephone. Those were the good old days of telecommunications, when "phone company" and "AT&T" were synonyms. Interstate calls cost a small fortune. Copper wires, pioneered by Alexander Graham Bell in 1876, were still state of the art. And Seidenberg was the guy you might have spotted crawling into manholes in New York City and cheerfully splicing phone lines together deep underground--peeling back the rubber coating on the finger-thick wires, laying the cable on the splicer and then gently pressing...
Last year Seidenberg made $8.5 million in salary and bonus. Letters that spooled from the fax in his office at Bell Atlantic generally addressed him as "Dear Vice Chairman." For the past half decade, Seidenberg, 51, has been working to make that copper sing and dance with stuff no one could have dreamed of in 1966--video, for instance, or 3-D Web pages. He is also making that copper work closely with its successor: hair-thin fiber-optic cables that offer vastly expanded speed and capacity--which translates to consumer value and, he hopes, corporate profit. Seidenberg, who oversaw...