Word: coppertop
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...reach its goal, Panasonic has to make copper come a cropper--and beat the bunny. It is going to be one nasty encounter. Duracell and Energizer, which enjoy about 29% and 25% market share, respectively, are two of the best-marketed brands in the U.S. Duracell, a.k.a. "the CopperTop battery," now owned by Procter & Gamble, has won five Effie Awards since 1992 for most effective ad campaign. As for Energizer, part of Energizer Holdings, its roaming pink bunny is a marketing icon. The 17-year-old Energizer Bunny is part of the vernacular, used to describe anything that continues relentlessly...
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