Search Details

Word: corded (lookup in dictionary) (lookup stats)
Dates: all
Sort By: most recent first (reverse)


Usage:

...warned him that if he did buy nylon tires, his car would start shaking him up like a concrete mixer. Battling to supply the $300 million worth of reinforcing yarn used in the 105 million tires made each year in the U.S.. manufacturers of nylon and rayon cord were waging one of the bitterest and least restrained advertising campaigns in modern business history...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

...fight was started by the rayon manufacturers in dismay over nylon's inroads into a market that rayon had dominated since it knocked out cotton tire cord after World War II. Developing a new, high-strength rayon called Tyrex, the rayon companies formed an association to promote it, even sent teams to high schools to lecture teenagers on the superiority of Tyrex over nylon. Nylon makers, led by Chemstrand Corp.. fought back not only with advertising but with price cuts. Before long, tire-cord prices dropped so sharply that the rayon makers, working on tighter profit margins, found...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

...nylon tires. They would also like to see an end to the fight so that they will no longer have to stock duplicate sets of tires. Seiberling Rubber Co. has tried to compromise with a combined nylon-rayon tire that, the company insists, has the advantages of both cords and the disadvantages of neither. Ironically, both nylon and rayon may lose out in the end. Experiments by tire-company researchers suggest that Dacron, Fiberglas or steel may eventually prove the most suitable tire cord...

Author: /time Magazine | Title: Marketing: The Nylon-Rayon War | 6/23/1961 | See Source »

...NOTS engine (named after the Naval Ordnance Test Station) with a delicately variable thrust. When it blasts off, the rocket climbs the cables as long as the thrust of its engine is greater than its total weight. When the thrust is reduced by electrical signals sent through an "umbilical cord," the rocket can be made to hover, then ease itself gently down the cables to a controlled landing on automobile shock absorbers...

Author: /time Magazine | Title: Science: Soft-Landing Rocket | 5/26/1961 | See Source »

...Cape. At T minus 2 minutes (2 minutes before launch), as the sun climbed the eastern sky, the "cherry picker" (a jointed crane capable of plucking the astronaut out of his capsule in case of a prelaunch disaster) backed away. At T minus 30 seconds the "umbilical cord" of tubing and cables that had been supplying electricity, communication and liquid oxygen fell free. At 9:34 a.m. the last second ticked off; the rocket's liquid-fueled engines flared flame, and the flight began...

Author: /time Magazine | Title: Science: Freedom's Flight | 5/12/1961 | See Source »

Previous | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | Next