Word: cordially
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...many months past Mike has conducted his ever growing business . . . at his new cordial shop at No. 671 Lexington Avenue. Neither the law nor depression of present business will down Mike. To go his competitors one better in the smart neighborhood of his new shop all gin has been reduced a quarter a bottle...
...cordial shop is easily identified. It is a small, neat store in the window of which are some ginger ale or nonalcoholic liqueur bottles, or a pot of flowers. No longer is liquor on display inside; cautious vendors now keep it under a counter, behind a partition, or in an ice box out back. In some stores a prospective purchaser must bring an introduction or answer questions, but in most of them all comers are served with cheerful uniformity...
Since Jan. 1 the U. S. has raided 851 cordial shops, but because of the light overhead expense a raided operator can open a new shop "just around the corner" within 24 hours. Most of them do. No license is needed. Though only 37 are listed in the business telephone directory, the operators themselves are authority for the estimate that Manhattan now has more than 4,000. New ones are being opened at the rate of about 50 per week. Like grocery stores some are run by individual owners, others belong to chains of 20 or 40. Small stocks...
...Cordial shops sell nonalcoholic vermouth and cordials. They also sell the "imported" kind. Or they will sell you nonalcoholic vermouth and a pint of alcohol and tell you how to mix them. Some of them take orders for "Canadian" beer, to be delivered by the case. Whiskeys are frankly of local manufacture. Said a cordial shop clerk last week: "You can't get any better whiskey than this [King George] whiskey. The man that made this whiskey has been making whiskey ever since Prohibition...
Last week's quotations at a cordial shop near fashionable Sutton Place: Gin- Grade A, $2. Grade B, $1.75. Grade C, $1.25. Rye-William Penn $2.50 (pt.), Silver Dollar $3 (pt.), Overholt $4 (pt.), Butterham & Worth $4.50 (pt.). Scotch -Ambassador $2.50 (pt.), King George $2.50 (pt.), Johnnie Walker $4.75 (qt.), King George $4.75 (qt.). Port-$2.25 per quart. Sherry-$2.25 per quart. Grain Alcohol-$9 per gallon. Imported Cordi-als-$4.50 per bottle. Beer-$9 per case of 24 pints...