Word: cording
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Dates: during 1930-1939
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...then 1931's automobile excitement was supplied chiefly by Auburn. In 1930 Auburn Automobile Co. turned out 13,000 cars. Last February, banking on the hit it made at the 1931 Show, it stepped up production to 19,900 cars for the first four months. Enthusiastic President Errett Lobban Cord predicted 40,000 for 1931. At year's end some 33,300 Auburns had been sold. There was much that was psychological in the Auburn triumph. The U. S. was on the downside of Depression yet here was an automobile at $945, low with racy lines. It looked rich, would...
...content with the Auburn and the high-priced Duesenberg which he had been making in small quantities since 1928, Errett Cord launched another car in late 1929, longer, lower, racier than his first. Expensive and finely engineered, with the driving power in the front wheels, it was named after himself. The Cord, jokes the automobile industry, is just an Auburn running backward. But Errett Cord, the industry admits, is still a Cord running forward. At the Show last week was to be seen a new Auburn V-Twelve with at least one exclusive device novel to the industry? a dual...
...sell his first batch of Auburns. Salesman Cord simply "dressed them up." That was one thing he thought his public want-ed?snappy looks. Into the first model whose production he supervised he put another ingredient?speed to match the looks. Also, for he is as smart a mechanic as a salesman, he added engineering improvements: the first convertible body was on an Auburn (1928): the first cheap straight-eight was an Auburn...
...Auburn management cut costs to the bone in 1924, Cord sucked the marrow out of the bone. He has kept it out so strictly that his financial reputation now matches the rest of his legend. Because Auburn's common stock is one of the highest-priced and most sensitive on the New York Exchange, moving up or down anywhere from two to 15 points in a session, Errett Cord's name is as well known on Wall Street as in the Midwest. The stock's astonishing gyrations have given rise to many tales of pools and corners, most of them...
After Errett Cord got it started, Auburn's production of cars...