Word: cording
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Dates: during 1930-1939
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Reducing prices, and thereby attracting dollar-pinched customers. Errett Lobban ("E. L.") Cord inaugurated an intelligent way of doing that. His Cord Corp. controls Lycoming Manufacturing Co. and Stinson Aircraft Corp., which uses Lycoming motors. Heretofore Stinson has paid Lycoming its regular price for motors. Mr. Cord ordered Lycoming to sell Stinson motors at absolute factory cost, a thing Lycoming can well afford because its aviation motor business is a small part of its whole. Stinson thus can charge so much less for its finished planes. This it did during last week. For competitive reasons others, notably Command-Aire...
...flag that a great benefit would be conferred upon your readers if TIME would devote a column or so to Correct Usage in the Display of the National Flag under all ordinary circumstances. The problem is especially puzzling if it is a question of hanging the flag on a cord stretched across a city street, but even this is, I believe, provided for by custom if not by regulation...
Just before Christmas a little white dog whimpered in a St. Louis alley. A woman approached it, found it scrawny and starving, suddenly noticed to her horror that its lips were sewn together with heavy cord. The Humane Society of Missouri was notified. Robert F. Sellar, secretary of the society, declared last week that he had gone to the dog and instantly put it to death. From all over the country, incensed humanitarians wired promises of reward to him who should find the torturer. Last week the rewards totaled $3,000, not including a $500 reward which the Humane Society...
Cadillac ($3,195) Packard ($2,375) Cord ($3,095) Pierce-Arrow Cunningham ($7,500) ($2,875) DuPont ($3,000 delivered ) Ruxton ($4,500 delivered) Franklin ($2,160) Stearns-Knight La Salle ($2,335) ($5,000) Lincoln ($4,200) Stutz...
Most startling 1930 innovations are the Cord and Ruxton front drive cars which stand barely five feet high. Some models of the Willys-Knight are painted partly to resemble Scotch plaid; radiator caps are lower, some being merely dummies. One dummy cap is fashioned like a gunsight, perhaps to perfect the driver's aim. Some cars (Franklin, Packard, Graham) have abandoned ventilating slits in the hood and substituted small doors. The Pierce-Arrow, tenaciously traditional, retains its headlights on the fenders...