Word: cordoba
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Dates: during 1970-1979
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Moderate View. At one time criticized for catering to an amorphous market, Chrysler now seems to have found its niche in intermediates and compacts. The Cordoba, introduced under Townsend last year, was an instant success; it was followed by Volare and Aspen, both aimed at small families. These cars now account for about half of Chrysler's sales, which were up 20% from a year earlier through the first 20 days of February. Next year the company will enter the subcompact field with a front-wheel-drive auto modeled after Chrysler France's highly praised Simca 1307/1308...
...rising market, prospects look good even for troubled Chrysler Corp., which last week reported a staggering $79 million loss for the third quarter. John Riccardo, Chrysler's chairman, predicts that the company will run in the black in the fourth quarter, paced by sales of its Cordoba, a mid-size Chrysler introduced last year, and its new Plymouth Volare and Dodge Aspen compact models...
Tanned and rested, Argentine President Isabel Perón, 44, returned to Buenos Aires last week from the hills of Cordoba after a 32-day holiday of long walks, a little golf and almost no visitors. Loyal Peronistas promptly attempted to turn her homecoming into a joyous re-enactment of the Oct. 17, 1945, rally that forced the Argentine military to free then Colonel Juan Perón from prison. But despite the sentimental significance of the day, no more than 40,000 turned out to hear Mrs. Peron speak. The disappointing turnout was attributed as much to waning enthusiasm...
...lines of middle-sized "small luxury cars," the Plymouth Volare and the Dodge Aspen. They are part of an ambitious effort by the company to attract more of the kind of higher-income-bracket, relatively recession-resistant customers who have been buying the successful new $5,000 Chrysler Cordoba. The Volare and Aspen lines will include sport coupe, sedan and station-wagon models, each featuring all-independent suspension to give big-car driving feel...
Halfway around the world, another political kidnaping came to a tragic end. In Cordoba, Argentina last week, Montoneros leftist-Peronist terrorists abducted the honorary U.S. Consul, John P. Egan, 62, from his home. The terrorists demanded that four jailed comrades be released "alive and healthy" by 7 p.m. on Friday-or Egan, a retired Kaiser Industries executive, would be "executed." Both the U.S. embassy and Argentine Foreign Minister Alberto Vignes refused to negotiate with the kidnapers. Late Friday night, on a lonely dirt road outside Cordoba, Egan's body was found riddled with bullets and wrapped in a Montoneros...