Word: cordoba
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Dates: during 1980-1989
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...flamboyantly plush Imperial, which has not been sold for five years, will be reintroduced. It will carry a $19,500 price tag and be promoted by Frank Sinatra. The rest of the company's product line is less impressive. Its older big cars, such as the Chrysler Cordoba and Dodge Mirada, look like forgotten orphans on the market. The small fuel-efficient Dodge Omni and Plymouth Horizon are now three years old; they face stiff competition from both Japanese imports and new American cars like the Ford Escort...
Chrysler's survival hangs on the success of its K car, a front-wheel-drive compact. The auto will be marketed as the Dodge Aries and Plymouth Reliant and looks like a smaller version of this year's Mirada and Cordoba. Its fuel economy and size will position it precisely against GM's hot-selling X cars. Reports TIME Detroit Bureau Chief Barrett Seaman: "If the market stays as dismal as it is and the public fails to take to the new small cars, no amount of federal guaranteed loans will save Chrysler...