Word: cordoba
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Expanding on the article "Christening Cars" [Sept. 5], I wonder if it is coincidence or competition that the Big Three have three cars named after cities in southern Spain. General Motors has its Seville, Ford has its Granada, and Chrysler its Cordoba...
DIED. Arturo Umberto Illia, 82, courtly, honest and respected President of Argentina from 1963 until his ouster in a 1966 military coup; of lung disease; in Cordoba City, Argentina. A country doctor by profession, he was elected to the National Assembly in 1948 and dared openly to oppose the dictatorship of Juan Perón. On this national reputation, he was elected President, but his ineffectual administration could not reverse the country's economic slide or prevent the inevitable takeover by disgusted officers...
...flamboyantly plush Imperial, which has not been sold for five years, will be reintroduced. It will carry a $19,500 price tag and be promoted by Frank Sinatra. The rest of the company's product line is less impressive. Its older big cars, such as the Chrysler Cordoba and Dodge Mirada, look like forgotten orphans on the market. The small fuel-efficient Dodge Omni and Plymouth Horizon are now three years old; they face stiff competition from both Japanese imports and new American cars like the Ford Escort...
Chrysler's survival hangs on the success of its K car, a front-wheel-drive compact. The auto will be marketed as the Dodge Aries and Plymouth Reliant and looks like a smaller version of this year's Mirada and Cordoba. Its fuel economy and size will position it precisely against GM's hot-selling X cars. Reports TIME Detroit Bureau Chief Barrett Seaman: "If the market stays as dismal as it is and the public fails to take to the new small cars, no amount of federal guaranteed loans will save Chrysler...
Please put things in perspective. Ham Jordan's "gas-guzzling" Cordoba [July 23] gets the same E.P.A. mileage as some Alfa Romeo Spyder and Datsun 280Z models, and better mileage than some Porsche 928 and Mercedes 450 SL models...