Word: cordoba
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...John P. Egan, consular agent in Cordoba, Argentina, kidnaped and killed by guerrillas...
Ford's high flyers are its mid-sized Granada and Lincoln Mercury Monarch models. At Chrysler, which has rebounded smartly into the black this year after losing $260 million in 1975, the sales stars are the mid-sized Cordoba and the popular new Aspen and Volare compacts. All of the Big Three are also getting a substantial lift from surging sales of vans and pickup trucks, which are up 40% this year, mostly because of their popularity in what some auto executives describe as the "blue denim" market. Says Chrysler Executive Vice President Richard K. Brown: "They used...
...MARCH 25, the day after a military coup overthrew the government of Isabel Peron, an army major in charge of public relations in the city of Cordoba called a press conference. He instituted "temporary" press censorship and finished his instructions by saying, "Remember, I don't want to see any mention of Chile." On March 30, General Jorge Videla, the head of the ruling military junta, announced on national television that his new regime was deeply committed to human rights, based on "profound Christian convictions." The smooth and relatively bloodless coup followed by constant reassurances stemmed from a well-defined...
...fully understands it is crazy." A vice president of another auto company reports on a meeting with officials of two major ad agencies: "Six months ago, they told us what to do: advertise gas economy, small size; advertise American, no-nonsense thrift. And who gets the action? Chrysler Cordoba and Volare-foreign names, foreign actors on the TV screen, 'Corinthian leather,' the look of 'elegance.' I asked the admen 'What the hell is this all about?' They could not explain...
Moderate View. At one time criticized for catering to an amorphous market, Chrysler now seems to have found its niche in intermediates and compacts. The Cordoba, introduced under Townsend last year, was an instant success; it was followed by Volare and Aspen, both aimed at small families. These cars now account for about half of Chrysler's sales, which were up 20% from a year earlier through the first 20 days of February. Next year the company will enter the subcompact field with a front-wheel-drive auto modeled after Chrysler France's highly praised Simca 1307/1308...